Meet up with the New eharmony Logo
History is really a funny thing. Seventeen years ago today we turned up to the web dating party. So we had been among the first to exhibit up (but we were fashionably very early). That’s as soon as we first began making relationships that are lifelong. As well as the remainder had been history, as the saying goes. But let’s speak about that history because whom does not love a fantastic love tale?
The past 17 years we’ve been focused on evolving our service—using new data and research to help keep our matching algorithms regarding the edge that is cutting. Although we worked difficult to blaze a path within the internet dating globe, our logo design and brand name did actually often be catchup that is playing.
In 2000 we initially developed a logo—but that is lowercase ended up being the belated 90s and then we remained finding out just just what e-mail implied so we had been a little awkward in chiseling away our artistic identification.
Five years later, we highlighted the ‘e’ and the’ that is‘h distinctive colors and capitalized the ‘H’. (Bold move for the time)
After which this season, we eliminated the relative line that separated the ‘e’ additionally the ‘H’. absolutely absolutely Nothing ended up being getting into our method. Not really a line.
In 2014 we revealed our real colors by making our logo design color uniform—just one color that we called “eHarmony blue”. It absolutely was a hue which could make virtually anybody yawn, however in a great way. It absolutely was pleasant.
Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it’s more counterpart that is negative “meh”.
It absolutely was in 2016 whenever we come up with a brilliant team of creatives to simply help think through an even more thoughtful solution to present ourselves to your globe. We began with brand characteristics. It was an ongoing process, without a doubt, but really worth it! This venn diagram is kind of like our foundation.
As shown into the diagram, we have been an ongoing company understood for the technology behind love, as soon as overlapped, we’re able to produce connections.
We dug deeper into this, and discovered both of these characteristics as faculties that guide tone that is our overall design.
Next, we started our research. Various design studies assisted us set guidelines when making not just the logo design, however it aided determine our brand brand new brand name colors, fonts, and feel.
They do say history has a tendency to duplicate it self. Having said that, our brand name identity and logo is certainly going returning to the fundamentals.
And, after months and months of anxious expectation, we finally are exposing it towards the globe today, conveniently on our 17 anniversary that is th. Or perhaps is it birthday celebration? In any event, we’re excited!
*Side note, wef only I possibly could explain to you just how logos that are many designed, but then you may judge us to be wildly passionate, nerdy, enjoyable, and merely simple excited to redesign our logo design and provide it into the globe!
The things I love most concerning this logo design is it is therefore versatile. And now we actually wish that this brand brand brand new colorful icon that is new of resonates with everybody.
Finally, to assist you comprehend the idea asian brides behind our design, the following is our formal logo intro:
Today, eharmony reveals a redesign of their logo design plus it’s making an incident for lowercase. Just how we find love changed considerably within the last few two decades as well as the new artistic identity reflects that evolution, as being a forward-thinking, human-centered relationship business.
Remaining real to its core, the brand is written in a font that is hot. a powerful heart shines we bring to creating compatible relationships above it, illustrating the insights, expertise, and experience. Together, they combine to express the worthiness we help create—love and science operate better together.